Aurifil Shenanigans

Who says Market has to be all work and no play? Are you ready to have some fun? If you’re attending International Quilt Market this weekend in St. Louis, we hope you’ll join in on the Aurifil Shenanigans. We’ve teamed up with 13 amazing companies offering some of the best fabrics, books, machinery, & tools in the industry. We’ve placed one extra large cone of Aurifil thread in each of their booths (in addition to our own!). Each cone is labeled with a color number. Entry cards are available in our booth (#1109/1110) and in each of our partner booths.

[If you are not attending Market, have no fear! We’ve got a prize for all of your at-home shenanigans as well! Scroll to the end of this post for details.]

Your mission, should you choose to accept it? 
Find 8 of the 14 cones! For each cone found, list the booth in which it was discovered + the color number on the entry card… AND if you’re feeling super sassy, take a selfie or some sort of fun image of the cone and post it to Instagram OR Facebook tagging #aurifilshenanigans + @aurifilthread + the booth in which the spool was found. We want to see your silly (and fabulous) faces!!

The reward?
We’ve got not one… not two… but FOURTEEN fabulous prizes to give away, one for each of our partners. Feast your eyes on the prizes below.

The details?
Shenanigans will be in full effect through close of Market on Sunday, May 21 (4pmCST). Winners will be notified on Monday, May 22.

The prizes?

That’s it!! On your mark… get set… GO!!!

For all you at home participants, we’ve got a very special prize! To enter-to-win your choice of 1 LG Aurifil Designer Collection  + 1 Cone of 50wt thread + 1 Color Card, follow the steps below:

  • Grab your very favorite spool of Aurifil thread
  • Take a creative photo (have fun!)
  • Post to Instagram or Facebook making sure to tag #aurifilshenanigansathome

We will pull 1 lucky winner on Sunday night and you will be notified on Monday, May 22. We can’t wait to see your images!!

Tips for Cutting & Using An Aurifil Color Card

Today, we are honored to introduce you to Aurifil Artisans Yvonne Fuchs and Kitty Wilkin of the design collaborative, Quilt Theory. We recently sent out Aurifil Color Cards to all seven designers involved with Quilt Theory and Yvonne and Kitty graciously offered to share their tips for using the color cards more effectively as well as some great storage ideas. Here’s hoping you feel just as inspired as we do!

Quilt Theory launched its second collection of patterns on Friday, May 12th!

Seven modern quilters have teamed up to create a new line of gorgeous modern quilt patterns that anyone can make. Printed on 4×6 cards (perfect for a quilty gift!), or handy one-page PDFs ready for printing, these lap-sized quilt patterns are sure to inspire.

Quilt Theory began in February 2016, when a group of quilters connected to share successes, answer questions, and support one another as they navigated the business side of the quilting industry. What started as a way to collect real-time insight and expertise quickly evolved into an opportunity to collaborate…and Quilt Theory was born!

Where can your quilts take you?


Quilt Theory Designers (L to R): Cheryl Brickey, Daisy Aschehoug, Kitty Wilkin, Yvonne Fuchs, Lorinda Davis, Stephanie Palmer, and Michelle Bartholomew

Continue reading

Love is Spoken Here by Annie Smith

Annie Smith of Simple Arts has been known as the voice of the Quilting Stash podcast since 2005. She is an author, a designer and a Bernina ambassador and presented her debut Aurifil thread collection in September of 2016. Love is Spoken Here is offered in two stunning color ways, Summerset & Winterset. Both are full of Aurifil 28wt, Annie’s favorite for machine appliqué and coordinate with her stunning quilt patterns.

Love is Spoken Here

Love is Spoken Here: Winterset
10 Small Spools, 28wt (109yds/spool), 100% Aurifil Cotton
1231 – 2888 – 5018 – 2545 – 1243
2520 – 2740 – 2730 – 2720 – 2770

Love is Spoken Here: Summerset
10 Small Spools, 28wt (109yds/spool), 100% Aurifil Cotton
2260 – 5002 – 1154 – 2214 – 2135
2130 – 4020 – 2530 – 2479 – 2423

What first drew you to the world of sewing and quilting?
My maternal “Gran”, Gertrude Cantell Smith. She was a master seamstress who made all of the family’s clothes out of necessity. She made suits, coats, hats and I have a pair of brown gloves that she stitched with the tiniest stitches I’ve ever seen.

Can you tell us a bit about your background?
Generally, I’m a fifth generation Californian and San Josean and I’ve only ever lived in the SF Bay Area although I’ve traveled to teach in all but 7 states. I’m the middle child in every way. Happily married for 37 years, three kids and five grandkids and counting. I’m an extrovert and have never been shy one day of my life.

Craft-wise, I started sewing when I was 8 (Girl Scouts) and one of my first jobs in high school was working in a fabric store. I never took a paycheck home back then! I made all of my clothes (except Levi’s). I’d make them on the weekend, wear them to school and take orders from my friends, making clothes for them. Then I started making them for their mothers. That’s how I made my money in college too. I started quilting in 1980 and have never looked back from there.

Did you have a different career prior to this one and how did one lead to the other?
I went into a local quilt shop to buy a BERNINA sewing machine in 1984 and was offered a job, teaching classes for the shop. I was a stay at home mom then and taught casually. In 1988, my husband had a career change so I went to work full time.

I worked in Silicon Valley for twenty years in Call Centers — working my way up from a tech to designing the centers, hard and software, building teams of staff and teaching Customer Service Excellence. I continued to teach classes in the evening and on weekends, to keep my foot in the thing I enjoyed the most. When the dotcom bust hit and the Call Centers moved to India, there was no job left for me. I fell back on what I knew the best and hung a quilt in the local quilt shop. From there, teaching and designing became a full time job for me — and the rest just fell into place.

Who or what has been your greatest creative inspiration?
I have favorite quote about creativity and inspiration that sums it all up:

“The desire to create is one of the deepest yearnings of the human soul. We each have an inherent wish to create something that did not exist before.

The more we trust and rely upon the Spirit, the greater our capacity to create.”
Dieter F. Uchtdorf

When did you first discover Aurifil threads and what do you love most about them?
I discovered that big orange spool of light gray thread at the quilt shop where I was working and bought it immediately. Then, at my first Quilt Market in 2007, I met Ellie in a little single booth and talked with her. I was already hooked on Aurifil by then. I don’t use any other thread unless I’m working on a deadline and don’t have the color I need.

Do you have a favorite color/weight and why?
28 weight is my favorite because it’s perfect for machine appliqué and machine quilting. My favorite colors are still the same today as they were when I was a First Generation Aurifil Designer in 2009.  Orange, Magenta, Green, Turquoise and Purple — and I always use at least three shades of those colors too, when I create any new piece.

Can you tell us a bit more about Love is Spoken Here and how the collection came about?
When I was invited to do the collection, I had to choose what to build it around because I didn’t have a fabric collection yet. I chose the thing that everyone knows me by best — the piece I use for my logo, which I created in 2002 as a border piece for a memory quilt for my Gran. Since creating it, I’ve tried to find the design for the rest of the quilt — which has eluded me.

Quilts on a black background are kind-of my signature thing, so I designed a quilt around the border piece that has all of the love and symbolism of my Gran and our relationship. Each element has something to do with “us”. Using the colors of thread that I love, I chose the Kaufman Kona solids to match — kind-of backwards.

What do you love most about Aurifil 28wt for Machine Applique?
It’s simply the most perfect thread! The thickness and sheen are the perfect complements to frame any appliqué. Then, I love the fact that the 28 weight comes in every color that Aurifil makes, And I can shop for the Thread colors that I need using the Color Card.

What are your top tips for working with 28wt thread?
I used to use an 80/12 needle to stitch, but recently I changed to a 90/14 and I feel like the stitch is smoother. I always use Microtex needles for every project, whether it’s for appliqué, quilting, piecing or threadwork. Aurifil threads are so superior and luxurious that it doesn’t take much additionally to showcase them in every project.

What’s coming up next for you — what can we look forward to?
I just finished taping three new online classes for Annie‘s Publishing, where Aurifil threads were prominently featured. I’m in the process of designing a fabric collection based on the recurring theme of Love Is Spoken Here. And I have several new quilts, appliqué and pieced, that will be showcased at Quilt Market in Houston.

Where can we find you this year?
I’m going to teach a shop owners class about fabric choices at Quilt Market in St. Louis.
In June, I’ll be teaching at John C Campbell Folk School in North Carolina, as well as teaching in Raleigh. In August, I’ll be in Southern California — followed by San Diego, and then teaching in Utah at the Utah Quilt Guild’s Quiltfest in September. Future teaching travel will take me to Nebraska, Texas, Nevada, New Hampshire and Arizona so far.

Thanks so much for letting me share!


To enter-to-win the 2 Small Love is Spoken Here Thread Collections + a pattern for Love is Spoken Here by Annie Smith,  click here to head to the Rafflecopter entry page, or simply click on the image above. You do not have to complete all the options to be entered but the more options you choose, the more entries you have!  Entries will be accepted from now through 11:59pm Eastern Time on Sunday, May 21! Winner will be randomly selected and announced here on Monday, May 22 . Good luck!

Website — Instagram — Shop

Annie Smith is more than just a pretty face. She is a quilter who designs quilt and has her own Pattern Publishing company, SimpleArts. Her quilts have been published in Quilter’s Home and she won Best of Show at the California State Fair for Crazy Quilting. She teaches nationally and internationally to Guilds, Quilt Shops, Quilt show venues, and also online. She is a Bernina Artisan Ambassador, a podcasting Quilter, a C&T Author, an iQuilt Instructor and an Aurifil Designer.

[All images courtesy of Annie Smith]

2016 Spring Quilt Market, Part 3


Welcome to Spring Quilt Market, Part 3, our final wrap up post of all things Quilt Market! We had such a great time walking the aisles , soaking in the vivid colors, new patterns, and basking in the glory of overwhelming creative inspiration. So, let’s dive right in!!

We absolutely adore working with Art Gallery Fabrics and had so much fun with the staff and amazing team of designers over Market weekend. We partnered with them on our Missing Market Giveaway and they popped by our booth for a quick tour and chat with Alex on Sunday.

Pictured here is lovely designer Amy Sinibaldi debuting her brand new collection with Art Gallery Fabrics, Playground. Her Aurifil thread collection, Sweetly Stitched, was released earlier this year and we just love how wonderfully her colors coordinate with her fabrics. To learn more about Amy and Sweetly Stitched, visit our collection announcement post.


Gorgeous booth display to feature Art Gallery Organics.


The amazing Pat Bravo simply glows with excitement in her booth. Here, she showcases two of her Aurifil collections, Rustic Vive and Intense Glow.


Sharon Holland shows off a stunning handmade dress along with her Aurifil thread collection, Color Story, available in both Large & Small. Sharon is such a huge Aurifil champion and we love seeing her creations!


Maureen Cracknell never fails to amaze with her Market booths. We are in love with the Nightfall display to showcase her new Art Gallery collection. Here, she shows off Bohemian Garden, her last thread collection with Aurifil.


Susan Emory of Swirly Girl Designs had a wonderfully bright booth, showcasing the fabrics of her new collection for Michael Miller, Summer Lovin’. All arrows point to Aurifil in one of her displays!



Tula Pink also wows us with her displays. At Spring Market, she introduced her brand new show-stopping collection with Aurifil — a custom printed box of 45 Small Spools in a fabulous array of colors. The box coordinates particularly well with her new Free Spirit fabric collection, Slow & Steady, in the Strawberry color way.


We love seeing Lori Holt of Bee in my Bonnet. Alex took a moment to pop by to say hello and Lori, of course, had one of her Aurifil Happy Colors collections on hand to showcase! We simply adore the Cherries quilt!

Designer Jill Finley recently signed on with Riley Blake and was at Market to present her debut collection with them, Meadow Sweets. We had so much fun working on the coordinating thread box!

The Portage Lake BOM Quilt looks absolutely stunning on display. It uses fabrics from Minick & Simpson‘s new Moda fabric collection, Grand Traverse Bay, and threads from their brand new Aurifil thread collection, Portage Lake. To learn more about the BOM, head here.


We spotted this amazing quilt in the Moda Grunge booth. WOW!!! Katy Perry never looked so good!


We always love to see what Kate Spain has going on. This quilt is a stunning display of fabrics for her new Moda collection, Grand Canal.


Joanna Figueroa of Fig Tree Quilts shares a gorgeous collection of quilts in support of her latest collection, Chestnut.


Corey Yoder had the sweetest display of our threads in her Moda booth in support of her new collection Sundrops. Those colors make us want to dive right into Summer!

Darling Little Dickens by Lydia Nelson for Moda has us reminiscing about our younger years and we absolutely love the ‘I Love You’ quilt on the right. Wouldn’t that make the perfect baby gift?


We had a chance to visit with Heather Jones and Samantha Lindgren of A Gathering of Stitches. Heather put together a gorgeous booth to launch Color Dash, her debut collection with Robert Kaufman fabrics.  We are thrilled that she selected colors for a coordinating Aurifil thread collection.


How sweet is this kitty quilt in Erin Michael‘s booth for Moda?


Our new Creative Director, Erin Sampson, had a chance to share a quick hug with the amazing Pat Sloan. Pat is one of Aurifil’s biggest champions and we are ever grateful for her support (and for things like the Aurifil DOM, the Splendid Sampler and so much more!)


Felice Regina had the most amazing bursts of color in her booth for Luna Sol, her debut collection with Windham Fabrics. We love the bunny!

Kimberly Jolly of Fat Quarter Shop, It’s Sew Emma and Ruby Red Designs popped by the Aurifil booth to check out her debut thread collection, First Blush. True to the name, the collection showcases the sweetest lineup of colors, perfectly matched to the fabrics in her new collection with Windham Fabrics.


We missed meeting Aneela Hoey at Market, but were thrilled to see Foxglove, her new fabric collection with Cloud9 Fabrics. Don’t you just love how the threads are nestled into the display?


Annie Smith of Quilting Stash popped by to say hello and shared this quilt with us. WOW. The appliqué is simply perfect and the colors make us think of a perfect Spring day. Annie is a huge fan of our 28wt thread for appliqué.


Elisabeth Phillips of Island Batik came for a visit to talk about a handful of upcoming collections. We were proud to launch new collections for Island Batik designers Fourth and Sixth Designs, Claudia Pfeil, Kathy Engle, and Tammy Silvers at Spring Market.


And… that’s a wrap! Thank you so much for all who were able to pop by to say hello. We absolutely adore having a chance to see you all in person and are already looking forward to meeting in Houston.

For more information on our latest collections, keep an eye on our website. We just launched a brand new collection page and will be adding to it throughout the week.

Until next time!

2016 Spring Quilt Market, Part 2


There is something particularly thrilling about attending International Quilt Market. There is always a buzz of excitement in the air. Collections ready to debut, new products to announce, old friends to seek out, new friends to meet… The event is super-charged with inspiration starting with setup day, straight through the final hour on the last day.

We kicked off our experience on Thursday, May 19th with a lineup of three Schoolhouse Sessions by three incredibly talented designers: Pat Sloan, Tula Pink & Susan Emory. Schoolhouse Sessions are designed to educate shops, to give them the tools needed to connect with their customers and to fuel creative inspiration.

Pat Sloan is a true Aurifil Ambassador, in addition to being a quilt author, a radio/podcast show Producer & host, and a fabric designer. She has worked with Aurifil for years and has run the Aurifil Designer of the Month program since 2011.

Screen Shot 2016-05-26 at 2.34.08 PM

In Salt Lake City, she spoke to a full house of captive listeners and shared how to use the free DOM program to inspire sales and motivate consumers to create.


Tula Pink was one of the first to design a collection for Aurifil and presented her latest masterpiece at a short Schoolhouse. You can always count on Tula to have some amazing statement pieces — just check out that fabulous bag on the right in the image below. The bag was made from a pattern by Sew Sweetness and all 45 colors of Tula’s latest Aurifil collection were used to embroider the eyes.

Screen Shot 2016-05-26 at 2.34.49 PM

The Ultimate Collection features a custom printed case containing 45 small spools of 100% Aurifil Cotton in 50wt. The collection was incredibly well received by shop owners and we anticipate that you’ll start seeing it in stores next month.

Our final Schoolhouse was presented by Susan Emory of Swirly Girl Designs. She is a true Aurifil Champion and even created a fantastic handout for her attendees. Susan focused on creating kits using Aurifil thread and how shop owners can put together kits that their consumers will love. She also introduced her brand new Aurifil Thread Collection, Summer Lovin’, hand-selected to coordinate perfectly with her latest fabric collection for Michael Miller.

Thursday evening was ALL about Sample Spree, one of our favorite shopping events of the year! Show attendees lined up hours in advance, hoping for the chance to snag a Fat Quarter Bundle of an exclusive collection or perhaps a favorite Aurifil thread collection. We started with this:


and ended with this:


People do love their threads!

Friday brought the open of the trade show itself and, as usual, the days sped by. We are always so grateful for the opportunity to meet with our Aurifil Designers, to chat with shop owners and reconnect with distributors. It’s an absolute delight to make that personal connection!

Barbara Eikmeier was one of the first to come by the booth. We are thrilled to present her debut Aurifil Thread Collection, Vintage 30s – Ruby’s Treasures to coordinate with her latest fabric collection with Paintbrush Fabrics. Featuring 10 hand-selected colors of our Aurifloss, it was created in conjunction with McKim Studios and pairs popular 30s-style prints with the embroidery designs of Ruby Short McKim.


Leslie Levy and Carolyn Ducey showcased the latest collaboration between Aurifil, Moda Fabrics and IQSCM. We simply adore that proceeds from the sales of Collection for a Cause – Preservation go directly to IQSCM (International Quilt Study Center & Museum). The threads are stunning and the reproduction quilt created from the fabrics is a total show-stopper!


Moda Collection for a Cause Preservation  Quilt (100x100)

Lynne Hagmeier, of Kansas Troubles Quilters, debuted Bees ‘n Blooms, a new collection for Moda Fabrics. Her coordinating Aurifil thread box was also on display, but we were even more in love with the clever way that she used the small Aurifil spools in her booth design. Can you spot them?


The amazing Jenny Doan popped by to say hello and shared a moment with Alex. Her debut collection with Aurifil was just released and should be available in stores in July. The Heritage Collection is a gorgeous collection of 50wt threads on large spools.


We were so thrilled to see the lovely McKenna Ryan who was at market presenting Tigerfish, a new line of premier batiks for Robert Kaufman. Her coordinating thread collection, The Tropical Box, will be available next month!


Her label may just be one of our new favorites!


Brenda Ratliff of Pink Castle Fabrics was at Market presenting her brand new collection with RJR Fabrics, One Room Schoolhouse. Her coordinating Aurifil Thread Collection was the perfect accent to the booth, and we love the container of perfectly selected threads!

RJR never fails to inspire with their market displays. Their company hashtag, #quiltwithlove, seems to be interpreted anew at every event. We just adored the book-themed heart on display in Salt Lake City!


What a treat to run into Amy Friend at the book signing for her latest release, Intentional Piecing. Amy is a huge fan of Aurifil threads and used them in every single quilt featured in her book! She is also the Aurifil Designer of the Month for May!


How cute is this display of Aurifloss in Shari Butler of Doohickey Design Studio‘s booth?


We also spotted some small Aurifil spools on display in Corey Yoder‘s booth. She was at Market presenting Sundrops, her new collection with Moda Fabrics.

It was a pretty terrific Market kick-off! We’ll have more Market love for you tomorrow. Until then, Happy Stitching!!

2016 Spring Quilt Market


Spring Quilt Market kicked off at 9:30am on Friday, May 20 at the Salt Convention Center in Salt Lake City, UT and the Aurifil booth was filled with color. Not even the city-wide power outage the night before could dampen the mood.


Last year, we debuted a brand new booth featuring giant skiens of brightly colors threads along the outside walls. We noticed that some people had more fun with the threads than others;).

The booth was filled with thread rich displays…

Masterfully finished quilts…

And brand new Aurifil Designer Collections.

We even had a bit of fun with our logo on the outside wall!

We’d like to thank all who have stopped by to say hello. We’ve loved the opportunity to catch up, hear about your latest projects and your favorite threads. If you’re in Salt Lake and haven’t yet been by, we hope to see you today! We’ll be in Booth #901.

If you are sharing photos from Market and happen to spot our threads, please tag #Aurifil. We’d love to see them!

Happy Sunday:)



Missing Market Giveaway


International Quilt Market starts today and thousands of industry creatives will descend upon the Salt Palace Convention Center in Salt Lake City. But the rest of us? We’re at work, at home, running errands… scrolling longingly through the endless Instagram posts showcasing carefully constructed booths, brand new fabric collections, hot new products and more. Don’t get too green with envy! AurifilArt Gallery Fabrics, & byAnnie’s  have teamed up to bring you a fab giveaway that will help chase away those ‘Missing Market’ blues!

The prize includes:

  • One Small Aurifil Thread Collection: The Denim Studio by Art Gallery Fabrics is a brand new collection featuring 40wt, 28wt, 12wt, Wool & Linen threads to perfectly match the brand new fabric collection. This collection is being released at Market!
  • One Large Aurifil Classic Collection featuring 50wt threads in a variety of classic colors. This collection gives you all the essentials!
  • One Fat Quarter Bundle from Art Gallery Fabrics: THE DENIM STUDIO is a new series of premium substrates, a reinvention of the quintessential american fabric. Available in an array of prints and textures on trendy colors that are ideal for quilting, apparel, home decor and accessories. 
  • A Prize Pack from byAnnie’s including 1 72″ x 58″ pkg of Soft and Stable, 1 Ultimate Travel Bag Pattern, and a discount code for one Finishing Kit (strapping, hardware, zippers, mesh). 

To enter-to-win, simply click here to head to the Rafflecopter entry page or click on the image above. You do not have to complete all the options to be entered but the more options you choose, the more entries you have!  Entries will be accepted from now through 4pm Central Time on May 22nd! Good luck, have fun, and happy creating!!

Top Ten Tuesday {Travel Handmade}

Top Ten

With International Quilt Market only a few days away, we’ve got travel on the mind. What’s a sewing traveler to do? Travel Handmade!! Quilty escapes are our favorites as attendees always arrive with a stunning lineup of bags, duffles, pouches and more. We’ve rounded up a few of our favorites to inspire your next getaway! Whatever your destination, happy sewing!

1. All the Essentials Tote — Kristi Mcdonough for Sew Mama Sew


2. Car Diddy Bag — Sew Can She


3. FPP Lipstick Pattern — Sew Scatterbrained


4. Phoebe Phone & ID Case — Clover & Violet


5. Favorite Totes in Denim — Purl Soho


6. Mickey Mouse Ear Buds Pouch — Polkadot Chair


7. Naughty Secretary Bag — Sew Sweetness


8. Recycled Roll Top Bag — Delia Creates for Totally Stitching’ (Babylock)


9. Cargo Duffle Pattern — Noodlehead


10. Ellie Travel Case — Fabric Mutt

The Ellie Travel Case - Fabric Mutt

Find more free patterns, tips, tutorials and inspiration by following  on PinterestFacebook, and Instagram. All are updated regularly to provide you with the best the sewing world has to offer!

For more information about Aurifil products, including thread weights, Designer Collections, and where to purchase from your local quilt shop or select online shops, please visit

Uppercase by Janine Vangool


Janine Vangool’s debut collection for Windham Fabrics, UPPERCASE, is a collection of bright colors and geometric prints inspired by the spines from the many issues of her hugely popular UPPERCASE Magazine. Each issue of the magazine has featured a unique spine pattern with its own personality which Janine has taken and transformed into a fabric collection that showcases Uppercase’s truly unique style.

Janine’s coordinating Aurifil thread collection perfectly combines bold & bright colors with a handful of neutrals, making it an excellent collection not only for use with her fabric, but also in every day sewing & quilting.


[click on the image above to view the collection lookbook]

100% Aurifil Cotton, 50wt
Large – 1422yds each, 12 colors, Large Spools
1154 – 2277 – 2430 – 2140 – 5015 – 2860
5005 – 5006 – 2615 – 2625 – 2024 – 2692


For purchasing, please contact your local Aurifil Dealer.

Can you tell us a little more about yourself and how you came into this wonderful world of textile design?
I’ve had an eclectic creative career, from working as a freelance graphic designer to teaching to having a line of wholesale greeting cards to sewing products to running my own gallery and bookshop. In 2009, I launched UPPERCASE, a quarterly print magazine for the creative and curious. It combines everything that I’ve learned and loved over the years so now publishing is my main focus. Each issue of the magazine has a unique pattern that goes on the spine, cover and throughout the issue, so after many years I had quite a nice collection of patterns. Through some good fortune and nice connections, I was able to pitch the idea of turning them into textiles with Windham Fabrics.


When did UPPERCASE first launch and what was the driving inspiration behind its creation?  What do you most love about designing for, editing and publishing a print magazine?
Publication design—magazines and books—has always been my first love and is why I became a graphic designer. By producing my own publications, I have full control of the process from editorial through design through production. The magazine allows me to explore an infinite number of creative topics, so it is very inspiring and motivating.


How was the UPPERCASE spine design direction first determined and how did it inspire your debut fabric collection with Windham Fabrics?
The launch issue of the magazine had a polka-dot theme going on, so it was natural to start with an easy polka dot pattern. When conceiving of the first issue, I knew I wanted a magazine with some shelf presence—something with a bit of heft and width that could easily be identified on the shelf. The spine pattern and colour palette were developed with that in mind.


What was your favorite part about the process of designing a fabric collection? 
It was great to have a head start on the design process since I had dozens of designs from which to create the collection. I enjoyed refining the colour palette to the essence of what UPPERCASE is known for.


What first drew you to Aurifil threads and how did you go about putting your first collection together? 
I could scarcely believe my good luck to not only have my first fabric collection… but a collection of top quality threads, too? Pinch me! The colours were selected to coordinate with the UPPERCASE palette—either to blend well with the fabrics which are meant to be good basics for quilting, or to offer some exciting contrasting colours for top stitching and accents.

Do you have a go-to weight/color?
Not yet! I’m still new to the quilting world, so although I’ve admired for years, I’m only just learning how to quilt and am brushing up on my sewing skills. It’s fun!


Do you have any advice for designers who are just starting out? 
Keep working and trying and experimenting and failing and trying again. That’s the foundation for your future success.


To enter-to-win, simply click here to head to the Rafflecopter entry page, or simply click on the image above. You do not have to complete all the options to be entered but the more options you choose, the more entries you have!  Entries will be accepted from now through 11:59pm Eastern Time on Thursday, May 19! Winner will be randomly selected and announced here on Friday, May 20th. Good luck!

UPDATE (5/19): This Giveaway is now closed. Congratulations to our winner, Brenda Patton!!

Website — BlogFacebookInstagramFlickrVimeoTwitterPinterest
Janine Vangool is the publisher, editor and designer of UPPERCASE, a quarterly print magazine for the creative and curious. UPPERCASE publishes content inspired by design, typography, illustration and craft. Her magazine and books celebrate the process of making, the commitment to craft and the art of living creatively. Janine got her start working as a freelance graphic designer for arts and culture clients and has also taught typography and publication design at the college level. She has been a shop owner and bookseller, gallery curator, sold a line of greeting cards wholesale, made 10,000 books by hand (with lots of help!) and has sewn her own products for retail. She has a particular fondness for typewriters, a passion that has inspired a book about their graphic history. Her debut fabric collection is launching in June 2016 with Windham Fabrics. She is often asked, “Do you ever sleep?” To which she replies, “Yes! By the end of the day I’m exhausted!” She lives in Calgary, Canada with her board-game-designing husband and curious son.

[text pulled from UPPERCASE]

*All images by Kirstie Tweed

Luna Sol by Felice Regina


Aurifil is pleased to introduce brand new Aurifil Thread Collection Designer, Felice Regina of Sew Scatterbrained. Felice is an illustrator and designer living in Houston, TX. Her first collection for Windham Fabrics is inspired by her “spirit animal”, the mystical moon bunny. A vivid color spectrum recalls burning sunrises and calming sunsets. Geometric moon phases, ditzy florals, and sweet bunny faces bring balance to this whimsical collection. The coordinating Aurifil thread boxes are a perfect representation of the collection’s the fabulously rich and bold colors.

Luna Sol Lookbook, Windham Fabrics

[click on the image above to view the collection lookbook]

Luna Sol
100% Aurifil Cotton, 50wt
Large – 1422yds each, 12 colors, Large Spools
1154 – 1135 – 2140 – 2730 – 4655 – 1320 – 2588 – 4030 – 3660 – 2780 – 3920 – 2525


Small – 220 yds each, 10 Colors, Small Spools
1154 – 1135 – 2140 – 2730 – 1320 – 2588 – 4030 – 2780 – 3920 – 2525


For purchasing, please contact your local Aurifil Dealer.

What first inspired you to start sewing?
I’ve always had a strong internal motivation to make things. When I was in elementary school, I taught myself how to sew by hand using a book I bought with my allowance. I didn’t use a sewing machine until I was a junior in college. I had just gotten my first apartment and wanted to make some inexpensive curtains and pillows to decorate with.


What is your most beloved project finish and why?
My favorites are constantly changing, but right now, I’m in awe of of my Satellite Medallion quilt. It took a lot of energy to get it made in time for the Luna Sol look book. I don’t think I’ve ever put so much effort into the quilting process! When it was done, I knew it had to be on the cover of the look book.


When did you first start working as an illustrator? 
I’ve been drawing since I could hold a pencil.

How did you first connect with Windham Fabrics and what have you most loved about working through the collection design process? 
I met my fabric design idol, Heather Ross, at Quilt Con 2015 and she introduced me to the Windham family! I can’t even describe how wonderful they are to work with. I really enjoy the dialogue we have regarding putting the collection together. They’ve helped spark positive ideas and changes that I wouldn’t have come up with on my own.


What do you love most about Aurifil threads?
The color selection. I love pulling out my Aurifil color card and being able to find the perfect shade for my project. I’ve never been let down!


Do you have any advice for new designers out there?
Don’t let yourself be intimidated. Never limit yourself. Embrace failure.


To learn more about the Luna Sol collection, please visit Felice Regina & Windham Fabrics.



To enter-to-win, simply click here to head to the Rafflecopter entry page, or simply click on the image above. You do not have to complete all the options to be entered but the more options you choose, the more entries you have!  Entries will be accepted from now through 11:59pm Eastern Time on Wednesday, May 18! Winner will be randomly selected and announced here on Thursday, May 19th. Good luck!

UPDATE (5/19): This Giveaway is now closed. Congratulations to our winner, Susan Clarkson!!


Felice Regina is a 20-something illustrator/designer/maker from Houston, Texas. Since she was a child, her creative spirit and relentlessly curious nature has driven her to pursue making in many forms. Illustration and sewing happen to be her favorites.

As an adult who still sleeps with her baby blanket, Felice thinks she was primed to be a quilt fanatic. She made her first quilt in January 2014, and she now has more than she can count. She loves the marriage of artwork, function, and snugglability a quilt represents.

Felice graduated magna cum laude with a BA in Art and a minor in Business Administration from Trinity University in San Antonio in 2013. With her illustrated series “The Exiled Realm”, she won both the Trinity University 2013 senior award for Excellence in Art and the Ai Wei Wei Award at Trinity Art Collective’s 2012 Media Madness show. The series was also exhibited at Trinity’s Neidorff Gallery. Her photography was published in the 2010 Trinity Review. Her digital illustration “Closed for Cleaning” was featured in the MMORPG TERA Online from June to August 2013 as a winner of the “Loading Memories” contest.