2017 Fall Quilt Market, Part 3

One of our favorites parts of International Quilt Market is having the opportunity to walk the aisles, visit with designers, industry partners, and friends. The booths are always breath-taking and the care and planning that goes into getting every detail right is always incredible. Our last Market post is a celebration of those booths! We hope you leave feeling as inspired as we did! 🙂

Andover‘s booth was full of vivid colors (Alison Glass & Libs Elliott) and vintage vibes (Edyta Sitar & Di Ford-Hall). We loved getting a peek at the gorgeous upcoming collections and were thrilled to launch two new Aurifil collections for Libs Elliott with Wild Side and Edyta Sitar with Crystal Farm.

Aurifil Designer Annie Smith was at Market with a gorgeous range of patterns (including Color Pop, shown here) in a delightful burst of Robert Kaufman Solids! She had her Aurifil collections — Love is Spoken Here, Summerset and Winterset — to coordinate.

We were just down the aisle from Camelot and had so much fun with their Star Wars display! They had some fabulous quilts, but what really stole the show were the appearances of Darth Vader, a Storm Trooper, and Chewbacca. We’ll admit that more than a few of us got videos with our childhood heroes and villains!!

Anna Maria‘s booth was as stunning as ever, filled with gorgeous florals and bright and bold colors. Her new collection, Sweet Dreams, is every bit as lovely as we would all expect and I know we’re already plotting what to make once we get these fabulous prints in hand. There were some gorgeous projects on display, with more than a few featuring threads from Anna Maria’s collections — Stitch Gallery, Warm Reception, and Cool & Collected.

Tula Pink‘s booth was a rainbow of wonder. We likely could have nestled into one of those chairs and just stayed there for the whole of Market. 😉 We loved her custom pillows, the stunning quilting on her color wheel quilt, and the beautiful parade of handbags.

Aurifil Designer McKenna Ryan is back with Hoffman Fabrics and we’re looking forward to working with her on a new collection for 2018. We were super excited to present two new collections for Fall — first, Me + You… a stunning Large box of 50wt thread to coordinate with your favorite Me + You Indah Batiks. We also debuted the new 2018 Hoffman Challenge box celebrating their 30th anniversary! Stay tuned for more info on the challenge in the next few weeks.

For Fall, we presented new Island Batik collections for Jackie Kunkel with Blue Moon and Ebony Love with Southern Blooms. We are so excited about these two colorways and have every confidence that you’ll all fall in love as quickly as we did:). We loved getting the full tour from Katie, giving us the opportunity to see all of the lovely batiks up close, including new collections for Aurifil Designers and friends Tammy Silvers, Nan Baker, & Cheri Good Designs.

Michael Miller presented something a little different for Fall Market and we’re already smitten. Project Dovetail is a collaborative collection featuring one new design in two different colorways from each of Michael Miller’s licensed designers. The collection was launched with a heartfelt charitable goal — learn more about that here. We are thrilled to have a coordinating thread box and are looking forward to working with all of the designers on some fun promotion in 2018!

Moda‘s booths always make us smile:). We didn’t get a ton of photos this time around, but we did do a fairly extensive tour! From new designers to those who have been established for quite some time, we had a blast giving a shout out to some of our favorites!

Moda Designer Jen Kingwell had a gorgeous booth, full of color. Her collection, Beach Road, draws inspiration from her home and in looking at it, we could be instantly whisked away to the Australian beaches. We were thrilled to present Jen’s debut Aurifil thread collection — 10 sweet small spools of her go-to 50wt thread.

Quiltmania launched the most spectacular subscription box. Featuring Andover and Aurifil designer Di Ford-Hall, the boxes features 6 individual drawers, each with a variety of must-haves, including fabric, thread, marking tools, piecing papers, and more. The boxes are limited edition, with only 400 available. We hear that these boxes have already sold out, so we’ll have to admire them from afar. ❤ To learn more, head here.

Oh how we love Riley Blake!! We had two new collections launching at Market — Jill Finley‘s Quilter’s Palette and Minki Kim‘s Dear Diary. The booths were full of gorgeous fabrics and projects, including the awesome wall of fries (yes, french fries!!) in Christopher Thompson‘s booth. Oh, how we love Market so!

We absolutely adore the team at Robert Kaufman! Once again, we got the grand tour from the illustrious Elisabeth Hardy. Did you know that our Robert Kaufman designers all have ‘Designer Palette’ thread collections? While each color may not necessarily be a perfect match with every fabric collection, the thread boxes represent the typical palette for each designer. It’s so absolutely fabulous because you can buy a Large box of Carolyn Friedlander‘s Favorites to stitch up projects using her Friedlander, Architextures, or even her new Manhattan fabrics. Perfection!

We were delighted to see Windham and Aurifil designer Sarah Fielke in Houston! Though her WordPlay collection officially launched at Spring Market, she had a wonderful showcase at Fall. Sarah was one of our first 80wt designers and we just love seeing all that she does with it! New Aurifil Designer Shayla Wolf of Sassafras Lane had a bold and brilliant booth full of color to launch her debut collection, Foundation. *swoon*

That’s all for now! Thank you so very much for following along with us. International Quilt Market was a wonderful whirlwind and we’re so grateful we got to be a part of it! Until next time!

New Patterns by Quilt Theory!

We are so excited to celebrate the 3rd pattern release from Quilt Theory, the design collective made up of Yvonne from Quilting Jetgirl, Cheryl of Meadow Mist Designs, Daisy of Warm Folk, Kitty of Night Quilter, Lorinda of Laurel, Poppy and Pine, Stephanie of Late Night Quilter, and Michelle Bartholomew. These talented women are all dedicated Aurifil users and we’ve been honored to be a part of their pattern releases since they launched back in February 2016.

Quilt Theory’s goal is to create simple and modern quilt patterns, printed on small cards. They are a strong team, talented and fierce, and we always love seeing their new designs. Almost equally as intriguing are the photographs that serve to feature the quilts, all by Michelle Bartholomew. We’re actually a little giddy to showcase them all here!

Up the Ladder by Cheryl Brickey of Meadow Mist Designs

Up the Ladder was inspired by traditional quilt ladders used to showcase and store quilts and is a lap-sized, jelly roll or mini charm pack friendly pattern.  The pattern combines beginner level piecing into a strong geometric design. It uses Cotton Couture solids by Michael Miller. Cheryl quilted it in a topography like design using 50 wt white (color 2024) Aurifil thread.  The 50 wt worked well to create texture but not stand out too much on the darker colored fabrics.

Learn more about Up the Ladder by clicking here.

Into the Forest by Kitty Wilkin of Night Quilter

Inspired by the majestic evergreen trees ubiquitous in Maine, Into the Forest plays with two sizes of the same block to create a simple graphic tree design with a crisp and clean aesthetic. It was partially pieced and quilted by Kitty, and partially pieced and quilted by Sue Bishop — both using Aurifil 50wt 2024-White. Into the Forest was made with Cloud 9 Fabrics.

Learn more about Into the Forest by clicking here.

Pulsing Plus by Yvonne Fuchs of Quilting Jetgirl

The design of Pulsing Plus was inspired by thinking about the way a supportive community of people creates ripples of interaction and how in sync people can become. It was quilted with a large spiral on Yvonne’s domestic sewing machine (a Juki TL-2200 QVP Mini) with 50wt Aurifil 2024 (White) using a walking foot. Fabrics are Cotton Couture Solids in Bright White, Raspberry, Peach, Lemon, Turquoise, Caribbean, and Marine (backing and binding).

Learn more about Pulsing Plus by clicking here.

Kayak Point by Lorinda Davis of Laurel, Poppy and Pine

Kayak Point was named after one of Lorinda’s favorite beaches in her home state of Washington. She spent countless hours there with her dad and sister playing, crabbing, and learning to fish. The elongated diamond shapes remind her of kayaks lined up in rows. Kayak Point was made with Cotton Couture solids from Michael Miller and was hand quilted with Aurifil 12wt thread.

Learn more about Kayak Point by clicking here.

Skydust by Stephanie Palmer of Late Night Quilter.

Skydust was inspired by the big Texas sky and its breathtaking, multicolored sunsets.  Almost every evening, Stephanie and her children gasp with delight as they drive through the rolling Texas hill country while the sun slowly drops in the sky. While the pattern is by Stephanie, this version of Skydust was sewn and quilted by Sue Bishop. The quilt uses Alison Glass Sun Prints 2017 and Aurifil thread.

Learn more about Skydust by clicking here.

Picnic Play is a really fun one-block pattern that uses 7 colors in such a cool way! The colors are randomly matched up so it’s a more laid-back approach, something that designer Michelle Bartholomew really enjoyed. Picnic Play was quilted with straight lines with a walking foot using Aurifil thread. Michelle wanted a dense, hardy feel because when she designed it, she envisioned it being the perfect quilt to take on a picnic.

Learn more about Picnic Play by clicking here.

For more information on how to purchase these gorgeous quilt patterns, make sure to visit Quilt Theory’s shop.

All photography by Michelle Bartholomew. Text drawn from Quilt Theory designer posts. Please visit each post as linked above for more information.

Moda + Aurifil: Debuts & a Giveaway!

The past two weeks have been a whirlwind and we’ve loved having the chance to feature Moda Fabrics and some of our shared designers! Thank you for following along with us! We hope you’ve pulled some inspiration for future projects and have learned a little more about our two companies in the process.

Alex Veronelli, Mark Dunn, and Elena Gregotti

Today is our final day and we’re excited to share a sneak peek at the collections that will launch at Fall Market this year! We’ll share thread collection labels only, but you’ll have a chance to check out the booths, with new fabric lines, new projects & patterns, and all of the threads in a few short weeks when we hit the ground running at Fall Quilt Market in Houston!

We’ve also got a super fun, super fabulous, super thread-amazing challenge/giveaway planned, so make sure to read all the way to the end for more info:).


Sunny Stitches by Corey Yoder – 10 Small Spools of 12wt thread
Beach Road by Jen Kingwell – 10 Small Spools of 50wt thread
Nest by Lella Boutique – 10 Small Spools of 50wt thread
Harmony by Sweetwater – 5 Small Spools of 50wt thread + 5 Small Spools of Aurifloss

For more information on these collections and more, make sure to follow along with us here and on Facebook/Instagram at Fall Quilt Market — October 28-30, 2017.

After all of these designer features and project showcases, we’re feeling insanely inspired and are just itching to pour that inspiration into a new project! Our challenge to you is this:

  • Create a mini quilt with a perimeter of at least 40″ (10″ x 10″) and no greater than 100″ (25″ x 25″). Mini quilt can be anything that you’d like!
  • Use Moda Precuts & Aurifil threads to complete your mini. (Your choice!)
  • Entry requires TWO posts: (1) Photo of Moda Precuts & Aurifil threads that you’ll be using for the project & (2) Photo of your finished mini
  • Entry can be completed TWO ways: (1) On IG — tag @modafabrics, @aurifilthread, #ModaAurifilMiniChallenge (2) Linky Party — click here or on the button below for entry.

Challenge/Giveaway starts today and runs through 11:59pm on December 1. Open to creative makers worldwide!

Now for the PRIZE! We’ll select one random winner from all entries to receive a stack of 12 assorted Moda Charm Packs AND a Colors of Moda thread collection (45 delightfully colorful small spools of 50wt thread). WOW! We’ll announce the winner here on Monday, December 4.

UPDATE: This challenge is now closed. Congratulations to our winner, Melanie of @mellierc on Instagram. Thank you to all who sewed along with us! 

Have fun and good luck:)

In case you’re looking for a bit of mini inspiration, it just so happens that Moda released their Moda All-Stars Mini Marvels book last year! A glorious collection of minis from 15 of Moda’s designers, expertly curated by Lissa Alexander. There are so many to choose from — different styles & moods, different techniques to use! Talk about fun!

“…find your passion and enjoy what you do. Don’t spend your whole life wishing you’d done something different.” – Mark Dunn

“The beauty of our industry is that it’s a labour of love.” – Elena Gregotti

“On a personal side I have to say that I learnt a lot about the Quilt Industry and how to stay in this business thanks to the friendship and guide of Moda’s people.” – Alex Veronelli

“What other industry gives of their time and talent like quilters. Where there is a need, quilters are the first to respond using their skills to make, share and comfort those in need. That is greatness!!” – Lissa Alexander

Monday, 9/18 — Moda + Aurifil
Tuesday, 9/19 — Moda + Aurifil: The Interviews
Wednesday, 9/20 — Moda + Aurifil: Stacy Iest Hsu
Thursday, 9/21 — Moda + Aurifil: BasicGrey
Friday, 9/22 — Moda + Aurifil: Kate Spain + Brigitte Heitland 

Monday, 9/25 — Moda + Aurifil: Interview & Pro Tips
Tuesday, 9/26 — Moda + Aurifil: Pat Sloan + Me & My Sister Designs
Wednesday, 9/27 — Moda + Aurifil: Lynne Hagmeier + Minnick & Simpson
Thursday, 9/28 — Moda + Aurifil: Joanna Figueroa
Friday, 9/29 — Moda + Aurifil: Fall Sneak Peeks + Contest/Giveaway!  (YOU ARE HERE)

Thanks for following along & Happy Stitching!

Moda + Aurifil: Interviews + Pro Tips

Thank you so much for joining us for our two weeks of Moda love! Welcome to week two:). Today, we’re turning to Moda’s very own Lissa Alexander (also of Moda Lissa) to learn a little more about Moda AND we’ll hear from a handful of our treasured Moda designers for some excellent tips & tricks to keep you inspired!

A lineup of Moda All-Stars helmed by Lissa Alexander on the left! — via Martingale

Can you tell us a bit of background about Moda?
United Notions was established in 1975 when Mark Dunn came to Dallas, Texas to start a notion distributorship. Mark previously worked for his father in Atlanta, GA in the notions industry and had decided to go out on his own. Dallas was the perfect place being centrally located and several of the major notions brands were also located there. Mark Dunn along with Vice President of Design, Cheryl Freydberg created Moda Fabrics in 1990. First creating in house lines and now working with over 50 of the top creatives in the quilting and graphic industry, Moda has always prided itself on top quality, beautiful designs, while selling to the independent quilt and specialty retailers. United Notions/Moda is very much a family business as some of the 3rd and 4th generation family members have joined the company.

Cheryl Freydburg, Mark Dunn, Lissa Alexander, and Holly Hickman — via Moda

What do you love most about working in this industry?
Having a job that centers around my hobby is the best gig there is.  Working with creative people in every step from product development to seeing the final fabrics and quilts on the store shelves is incredible. I love exploring trends, playing with color and studying the history of patchwork gives me goosebumps, but overall building relationships with like minded people that I am able to call my friends has got to the most rewarding part of working in the industry.

What other industry gives of their time and talent like quilters. The most recent example is the storms that have affected the Texas and Florida areas. Where there is a need, quilters are the first to respond using their skills to make, share and comfort those in need. That is greatness!!

Fat Quarter Shop took Lissa with them to visit Moda Designers at Spring Market 2016 — via Fat Quarter Shop, Jolly Jabber

When did Aurifil and Moda first connect and how has the relationship developed over the years? 
United Notions was distributing Aurifil threads, so we already had a business relationship with the brand. Aurifil was still fairly new to the quilting industry. You had to be living under a rock to not notice the social media vibe that was happening thanks to Alex Veronelli, CBDO of Aurifil. I was intrigued mainly because Alex reminds me a lot of the president of Moda. They both thrive on listening and watching and then responding to the needs and wants of their customers. They both are very quick to be able to answer these needs not in product but also in their flexibility to react. The moda designers have loved working with Aurifil to combine thread sets that match their fabric lines. Whether picking fabric or threads, color is always the hardest thing to decide on. The thread sets have taken the thinking out of the equation.

Mark and Cheryl with Moda Designers — via Moda

Why do you love working with Aurifil? 
I had used Aurifil threads fairly regularly, but it was not until I took my machine in to be serviced that I realized how special this thread was. The machine tech had noticed the Aurifil spool on my machine and told me he could really tell the difference with the thread I was using when he was cleaning my machine. When I took my machine home I began to pay closer attention to what the tech said, I had little to no lint as I was sewing or in my bobbin case. The stitches laid into the fabric nicely eliminating even the slightest bulk that certain threads can cause.  I do ALOT of sewing on all different colors so I like the naturals but also use some of the colors as a neutral color 2000, 2310, 2312. The medium colors such as pink color 2437, grey color 2615, country blue color 2612 work wonderfully when using a big range of fabrics, they are not too dark, not too light, just perfect.

Aurifil Spools from ‘It Always Comes Back to Weight’ — via Moda

I asked around the office and polled some of my quilting friends and here is what they had to say about Aurifil.

  • Variety and options!
  • I like the different weights and the different looks you can get from them – from the 80wt on machine quilting to the 12wt for big-stitch quilting.
  • Threads colors consistent across the sizes so that I can mix machine quilting with hand quilting.
  • I use their variegated threads for quilting because the change of colors is very subtle which adds texture without glaring color differences.
  • Spool sizes. Small spools so I can lots of colors to the big cones for machine piecing.
  • Easy identifiable colored spools to distinguish thread weights.
  • Bobbins hold lots of thread.

And believe it or not I even got one comment  –  it doesn’t hurt that Alex smells good. 🙂

Thanks SO much to Lissa!!

In talking with our Moda & Aurifil designers, we asked for tips… both for working with Aurifil threads and with Moda fabrics. We’ll admit we’re feeling insanely inspired after reading all of these!

Brigitte at Houston Quilt Market 2016

Brigitte Heitland
My favorite weight of thread is the 50wt – I use it nearly for everything in my work: for piecing, for doing EPP, for quilting. My tip would be: get a box of neutrals like the MODERN BACKGROUND PAPER and INK box: They are filled with whites, greys, beiges, blacks. Those colors will be used again and again and again. Even in a colorful quilt with lots of pieces I stick with a medium grey or beige thread, which matches all colors. Such a box will be a good companion for a long time and can be refilled with spools if one runs out.

For Moda Fabrics my tip is: stock your inventory with some precuts like a Layer Cake, a Jelly Roll or a Charm Pack. There are many – even free – patterns out (like my free Jelly Roll pattern here), and the little precut packages are perfect for a quick project without wasting any fabric. So you have always something handy if you are in the mood to make for a weekend project.

Barb & Mary of Me & My Sister Designs

Barb Groves of Me & My Sister Designs
I always match my thread color to my binding. When using precuts, always use the top of the pinked edge when measuring!

Lynne Hagmeier of Kansas Troubles Quilters

Lynne Hagmeier
I love Aurifil 50wt. thread for topstitching with my Layered Patchwork technique and for piecing seams. I suggest a size #70/10 needle for finer thread so your stitch line is perfectly straight. I’ve found many quilters use a size #80 needle for ease in threading, but have a bit of wobble in their stitching. Matching your thread size to your needle size is key to perfectly straight topstitching.

Laurie Simpson of Minick & Simpson — via Pat Sloan

Laurie Simpson of Minick & Simpson
I’m sure almost everyone knows, but if you cut your thread with sharp scissors at an angle – it makes it much easier to thread your needles.

Pat Sloan
The best way to select the perfect matching Aurifil thread color for your favorite piece of Moda fabric is to pull one stand off the thread spool.  My tip is that there are often several colors that will work well. When you have cool tones, try different gray threads. When you have warm tone fabrics, use shades of brown and tan. You’ll be surprised at what till work!

Kate Spain
When I use my home sewing machine for free-motion quilting, I like to use Aurifil’s 60wt bobbin thread. It goes a long way … which means I don’t have to stop to change the bobbin thread as frequently and for anyone who has quilted a queen-sized quilt on a home sewing machine, you know how much time that will save!

Monday, 9/18 — Moda + Aurifil
Tuesday, 9/19 — Moda + Aurifil: The Interviews
Wednesday, 9/20 — Moda + Aurifil: Stacy Iest Hsu
Thursday, 9/21 — Moda + Aurifil: BasicGrey
Friday, 9/22 — Moda + Aurifil: Kate Spain + Brigitte Heitland

Monday, 9/25 — Moda + Aurifil: Interviews + Pro Tips
Tuesday, 9/26 — Moda + Aurifil: Pat Sloan + Me & My Sister Designs
Wednesday, 9/27 — Moda + Aurifil: Lynne Hagmeier + Minnick & Simpson
Thursday, 9/28 — Moda + Aurifil: Joanna Figueroa
Friday, 9/29 — Moda + Aurifil: Fall Sneak Peeks + Contest/Giveaway!

Thanks for following along & Happy Stitching!

Moda + Aurifil: Interviews

Thank you so much for joining us for our two weeks of Moda love! Today, we’re turning to Aurifil’s fearless leaders, Alex Veronelli & Elena Gregotti, to learn a little more about Aurifil and how this lovely partnership with Moda came to be.

Aurifil’s CEO, Elena Gregotti

Can you tell us a bit of background about Aurifil?
Elena — Aurifil was founded in 1983 by my father Angelo and his school friend Adolfo Veronelli,  to give a better service to his customers that were buying Tajima multi heads embroidery machines from his Company Studio Auriga. Angelo and Adolfo selected the best Egyptian long staple cotton thread to supply the best cotton thread on the market.

L to R: Anna (Alex’s sister), Alex, Elena, and in front, Chiara (Elena’s sister) on location in Egypt.

When I join the Company after finishing University, I was looking for new markets and I found out the Quilt Industry, a world completely new for us and really fascinating. We started in year 2000 to discover this market and in 2007 Aurifil USA born.

The market appreciated our products and thanks to a very well orchestrated Social Media Campaign by Alex Veronelli, we started to gain more and more market share.

Chicago, Aurifil US home base! (photo by Elena Gregotti)

Last year in September I moved to Chicago to develop our office and now I can say that we have a great Young Team ready to follow up the Market and to develop new projects for 2018 and the years ahead.

What do you love most about working in this industry?
Elena — I love the fact that by using my product people develop their creativity. Thread is the ‘tool’ which allows artists to create masterpieces, holding everything together.I am always amazed at the unlimited ways threads are used each time to create a unique piece of art.

The beauty of our industry is that it’s a labour of love.

Aurifil’s CBDO, Alex Veronelli

When did Aurifil and Moda first connect and how has the relationship developed over the years? 
Alex — I can date Spring Quilt Market in Pittsburgh, 2009 as a milestone about the relationships between Aurifil and Moda. United Notions was already distributing as Wholesaler the Aurifil threads, but the real moment when we moved the first steps towards a cooperation orientated for example in developing thread collections with the Moda’s Designers matching their fabrics definitively must be linked to that Spring Market. Then as the time go by the relationships have intensified with the cooperation in marketing’s initiatives, with the development of products in collaboration, and with always a more deep support to the mutual designers.

Why do you love working with Moda
Alex — Moda is so Italian! Starting from the name “moda” that in Italian means “fashion”, then it is a family company with an able second generation on board, furthermore is a company with class and style, all this by my point of view gives to Moda definitively an Italian soul.

Mark Dunn & Family (photo courtesy of Moda)

Aside from my romantic considerations just mentioned, as connoisseur of the Quilt Industry and of the brand positioning’s dynamics I appreciate how the Moda’s brand had been able to climb the leadership not just in its category but in the entire industry.

Moda is also an example for how they care and mind about their dealers and for the profuse commitment in preserving the quilts history.

(photo courtesy of Moda)

On the practical side Moda’s Head and Crew are prepared, professional, creative and enthusiast and this makes really not just easy but also enjoyable to collaborate with them.

On a personal side I have to say that I learnt a lot about the Quilt Industry and how to stay in this business thanks to the friendship and guide of Moda’s people.

The Moda team at Quilt Market (photo courtesy of Moda)

Thanks SO much to Alex and Elena 🙂 — We’ll have the low-down from Moda next week!

Monday, 9/18 — Moda + Aurifil
Tuesday, 9/19 — Moda + Aurifil: The Interviews (YOU ARE HERE)
Wednesday, 9/20 — Moda + Aurifil: Stacy Iest Hsu
Thursday, 9/21 — Moda + Aurifil: BasicGrey
Friday, 9/22 — Moda + Aurifil: Kate Spain + Brigitte Heitland

Monday, 9/25 — Moda + Aurifil: Designer Tips
Tuesday, 9/26 — Moda + Aurifil: Pat Sloan + Me & My Sister Designs
Wednesday, 9/27 — Moda + Aurifil: Lynne Hagmeier + Minnick & Simpson
Thursday, 9/28 — Moda + Aurifil: Joanna Figueroa
Friday, 9/29 — Moda + Aurifil: Fall Sneak Peeks + Contest/Giveaway!

Thanks for following along & Happy Stitching!

Moda + Aurifil

Moda Fabrics has been a treasured and dedicated partner, a creative leader, and, above all, an inspiration for years. We so value the collaboration and relish the opportunity to work with such a wonderful team to promote a top-notch list of designers. We’re taking some time over the next two weeks to celebrate the collaboration… to share some stories, introduce a few new collections, herald some of our amazing designers, highlight a few great tips, give a few sneak peeks, and finally to launch a super fab giveaway! We’ll have a new post ready for your viewing every afternoon, so grab a snack, a cup of coffee/tea/hot chocolate, and join us for a bit of Moda love!

Alex Veronelli, Mark Dunn, and Elena Gregotti

To kick things off… a little background about our two fabulous companies. ❤


The official word: United Notions, Moda Fabrics and Moda Home is a multi-line fabric, notions and finished product manufacturer and distributor selling to the trade. They offer a wide range of fabrics, notions, patterns, books, quilting supplies and finished product in their Dallas warehouse. They have been in the quilting and fabric industry since 1975 and are constantly striving to bring the latest and greatest in both their fabrics and other quilting and home products. Moda currently has independent designers as well as an in-house design staff bringing some of the hottest new lines of fabrics and home product available in the industry.


The fun stuff: This is part of the Moda Crew, circa May 2015. We absolutely adore that they always take such fabulous photos. (Note to Aurifil… more group photos!)

This part of the Moda crew attends Quilt Market and it includes Directors, Vice Presidents, the Sales representatives and folks from Moda Fabrics and United Notions. There is an equal number of very important people who don’t go to Market, they’re too busy keeping everything running back home in Dallas.

United Notions is the company founded in 1975 by the amazing Mark Dunn, whose philosophy is to “…find your passion and enjoy what you do. Don’t spend your whole life wishing you’d done something different.” Wise words!

To clarify, United Notions and Moda Fabrics are two companies in one. United Notions is essentially everything that isn’t fabric on-a-bolt, a pre-cut or a quilt kit. If it’s something you’d use for any kind of sewing, they probably have it. From every kind of cutting implement to thousands of different threads, they’ve got storage bins and marking tools, pins and needles, patterns and books and so on.

Moda Fabrics? Well, from outstanding basics like Bella Solids and Grunge to collections designed by internationally-known quilters and artists, they have a style of fabric and color palette to suit everyone.

We are in LOVE!

All credits to Moda for the above text! To learn more about Moda, head here and to learn more about Mark Dunn and how this all started, click here


The official word:
Aurifil is an accomplished, family-owned, Italian company based near Milan, specializing in the production of 100% Cotton threads from the MAKO region. The threads have achieved worldwide success thanks to a dedicated tribe of quilters, sewists, and textile artists who herald the thread for its versatility, its strength, and the fact that it produces virtually no lint.

The fun stuff:
Alex Veronelli and Elena Gregotti are what we like to call our super-power duo;). Keen business skills partnered with innovative thought, creative exploration, and masterful social media skills… The two have truly taken Aurifil to the next level with their amazing leadership.

The company’s history goes all the way back to 1957 when Elena’s father, Angelo Gregotti, founded Studio Auriga to produce designs for a multi-head mechanical embroidery machine. It was the first and only company to undertake this type of work in Italy. In 1972, Angelo traveled to Japan and discovered Tajima, starting the company on a new and amazing path featuring the highest level of technology available. In 1983, Angelo recruited his school friend Adolfo Veronelli to join his project and start a new adventure producing thread. Their vision was to source the best Egyptian Cotton and to create the finest thread on the market. And so Aurifil was born.

In 1995, Elena discovered world of quilting. She was immensely fascinated by what can only be described as works of art… masterpieces in fact. Even though it was completely different than their typical target, Elena urged her father to approach the quilt market. It was obvious that the quilters knew quality when they saw it. The attention that Aurifil thread received when presented for the first time at the European Quilt Show in Strasbourg was astonishing. Alex & Elena worked hard to improve the product further and began to sell in the US through an importer. In 2007, after increased success, Aurifil USA was born.

And now, in 2017, we celebrate our 10th anniversary as Aurifil USA. We have a diverse and amazing team based in offices just outside Milan, Italy and in Chicago, IL. We also have a handful of team-members spread out across the US — our ‘remote’ division;). We are a team of passionate folk… we love our product, we love our industry, we love what we do… and we hope it shows!

Monday, 9/18 — Moda + Aurifil (YOU ARE HERE)
Tuesday, 9/19 — Moda + Aurifil: The Interviews (Alex Veronelli, Elena Gregotti, & Lissa Alexander!)
Wednesday, 9/20 — Moda + Aurifil: Stacy Iest Hsu
Thursday, 9/21 — Moda + Aurifil: BasicGrey
Friday, 9/22 — Moda + Aurifil: Kate Spain + Brigitte Heitland

Monday, 9/25 — Moda + Aurifil: Designer Tips
Tuesday, 9/26 — Moda + Aurifil: Pat Sloan + Me & My Sister Designs
Wednesday, 9/27 — Moda + Aurifil: Lynne Hagmeier + Minnick & Simpson
Thursday, 9/28 — Moda + Aurifil: Joanna Figueroa
Friday, 9/29 — Moda + Aurifil: Fall Sneak Peeks + Contest/Giveaway!

Thanks for following along & Happy Stitching!

Piece and Quilt with Precuts

Christa Watson is a wonderful creative force in this quilty business of ours. She is incredibly skilled at machine quilting, creative with her quilt patterns, and a master in the world of color. Christa has been a dedicated Aurifil gal since first giving our threads a try back in 2013, stating “When I noticed that all my friends and those I follow were raving about them on social media, I had to give them a try. Once I did, I quickly cleaned out my thread stash and got rid of everything else!”

Christa has worked tirelessly to build her brand and people have taken notice. She is an author, a teacher, an award-winning quilter, and she even has two curated Aurifil Thread Collections! She just published her third book, Piece and Quilt with Precuts, with Martingale. We love how she so effortlessly breaks down the process, making a professionally finished quilt something that is achievable for us all.

Piece and Quilt with Precuts features 11 quilts with 18 different machine quilting patterns. Techniques range from quilting using a walking-foot to free-motion to a combination of the two. Christa walks readers through the process, from the initial planning, to selecting fabrics, to piecing, deciding on a quilting pattern, auditioning threads, and more. It’s truly everything that a beginner or even an already skilled quilter needs to hone those quilty skills.

We are simply head over heels for some of the quilts featured in Christa’s book. We don’t want to give everything away, so we’ll just feature a few favorites here. For more on all of the quilts, don’t forget to follow along on Christa’s blog — and of course, go grab a copy of her book for easy access to everything!

To learn more about today’s featured quilt, Twinkling Diamonds, head over to Christa’s blog.

Twinkling Diamonds by Christa Watson

Quilting Detail for Twinkling Diamonds by Christa Watson

We just love the contrast between the fluid waves and the straight line doodles!

If you’re lucky, you’ve already been a student of Christa’s. She travels around teaching her fabulous techniques and we’ve heard the classes are simply fantastic. Our very own Hilary Jordan (Aurifil’s Social Media and Quilt Guild Coordinator) is a member of the Houston Modern Quilt Guild. Christa gave a hands-on workshop for the guild last weekend and Hilary was able to attend. We’re thrilled to have a first hand account of what Christa’s classes are like!


Hi everyone! I am so excited to talk a little about what it is like to take a class with Christa. I’ve been a member of the Houston Modern Quilt Guild for four years, and I always love the opportunities that being a quilt guild member brings!

The class was all day, and it was split between walking foot quilting and free motion quilting. In total we learned almost 2 dozen different quilting motifs! The absolute best part is that everyone learned how to do these techniques on their own sewing machine. Pictured you can see my Janome. The opportunity to learn quilting techniques I can tackle on my own machine was absolutely amazing!

Going into the class I’d say I was on the fence between being a beginner to intermediate quilter when it comes to the actual quilting. The manner in which Christa teaches made it so easy to connect the dots when it came to figuring out how to do certain motifs. I had several aha! moments throughout the class!  When the day was done, I felt so empowered that I wanted to go home and tackle the stack of languishing UFO quilt tops I have in the closet. You know you have some of those too. 😉 If you ever have the opportunity to take a workshop or class with Christa, do it!

— Hilary

To find out if Christa is teaching somewhere near you, check out her schedule here. If no local events are planned, we’d recommend checking out one of her Craftsy classes: Startup Library: Quilting & The Quilter’s Path.

For more info on the pattern for this gorgeous Baby Geese Quilt Pattern, check out Christa’s launch post. It’s a terrific way to get you started on your quilty journey with Christa:).


Excited to get started with your own machine quilting? We are excited to offer up a fab giveaways. Two lucky winners will each receive one of the above collections by Christa Watson. Released last year, the Piece and Quilt Collections, Colors and Neutrals, feature all of Christa’s absolute go-to colors for piecing and quilting. It’s like a perfect starter kit to both build your stash and provide you with the necessary tools to get down to business;). To enter to win, click here to head to the Rafflecopter entry page or simply click on the image above. You don’t have to complete all of the entries, but the more you complete, the greater your chance is of winning! This giveaway will be open from now until 11:59pm on Thursday, August 31. Winner will be announced and contacted on Friday, September 1. This giveaway is open to all of our International friends as well!

UPDATE: This giveaway is now closed. Congratulations to our winners, Allison and Dee! (Winners have been emailed 🙂 )

BlogInstagramFacebookQuilt With Christa on Facebook

Christa Watson is an award winning quilter, pattern designer, EQ artist and author who loves to teach others how to successfully quilt on a home sewing machine. She considers herself a cheerleader for the DIY modern aesthetic. She’s heavily involved in both modern and traditional quilt guilds and loves to encourage everyone to enjoy the style of quilting that appeals to them. Christa lives in Las Vegas, Nevada with her husband and three children who all think it’s normal to have a house full of fabric.


The Fussy Cut Sampler

Once upon a time, there were two amazing women named Elisabeth and Nichole. They met one fated day, long ago, at the Los Angeles Modern Quilt Guild. They shared a love of fussy cutting and became fast friends. Years passed and the two creative makers began a wonderful collaboration, fussy cutting favorite prints and honing their mad quilting skills. One day, Elisabeth and Nichole hatched a brilliant idea and after much hard work and extensive expert-level fussy cutting, The Fussy Cut Sampler came to be. The quilting community rejoiced and celebrated by creating block after block featuring tiny images that come together to tell a series of magnificent stories.

Seriously though… we are in LOVE with this book and we’re not alone! The Fussy Cut Sampler by Elisabeth Woo Hardy and Nichole Ramirez has taken the quilty community by storm. The quilt along launched back in May and we’ve seen so many gorgeous blocks with some of the most amazing little fussy cut features. It has been an absolute delight to witness!

Today, we’re excited to share some beauty shots and talk a bit with the authors to hear more about their inspirations and how this lovely little book came to be.

What did you love most about the process of putting The Fussy Cut Sampler together? 
We loved finding ways to explain techniques that we’ve had in our heads forever! Plus, adding in jokes that you’d actually have to read the text to find!

Do you have any favorite blocks to share? 
Elisabeth: My favorite is block 48. I’ve loved creating words out of text fabric since I first started quilting, so it’s exciting to see the technique in a block!

Nichole: I can’t pick a single favorite, but the entire stripe chapter is near and dear. I love stripes, they’re one of my favorite kinds of fabrics. Elisabeth didn’t like them at all, but by the end of this process I’d won her over to the stripe side!

What is the most fun piece of fabric you’ve been able to fussy cut for inclusion in a quilt? 
Nichole: I was finally able to use the thumbprint cats (designed by Samarra Khaja). I’ve had them in my stash forever but was never quite sure what to do with them!  (see image below)

Elisabeth: This might seem silly, but I think the fabric that makes me the happiest to look at is the background from block 22 – it’s just a dash line stripe, but Nichole had given me her last tiny scrap. The fact that I was able to get exactly what I needed for the block before running out made it super special. (see images above)

You both created quilts to include in the book — how do your styles differ? Did you share progress with each other throughout, or did you wait to do a final reveal? 
We shared our process with each other while we made the quilts, but we weren’t worried at all that they’d look similar, our quilt styles are night and day. While Nichole creates scrappy, eclectic quilts using all the colors, Elisabeth worked with a limited palette. We knew that if one of Nichole’s blocks was too blue/orange heavy, it would look too much like one of Elisabeth’s blocks. We found it was encouraging to see our progress shots, especially since we couldn’t share the book with anyone else yet!

What did you love most about working together to make this all happen? 
We work together in our day-job lives too, so we see a lot of each other. I think the best moments of the book-writing process were when we set up camp in Nichole’s living room, test sewing blocks. Her dog, Bucky, kept us company. There were many lovely Saturday afternoons spent sewing away.

You’ve got quite a few people sewing along with you for the Fussy Cut Sampler Quilt Along — what is the absolute coolest fussy cut you’ve seen thus far? 
I don’t know if we could narrow it down to a single fussy cut block, but our most favorite thing has been to watch people’s quilts grow and take on their own distinct personalities! We can usually tell just by looking at the block who the maker is. Each quilt is different, and reflects the personality of the maker – which was always our dream for the book.

For anyone who might be just learning about the Quilt Along, is there still time to dive in and get involved? Where should we direct them to get started? 
There’s definitely still time! We’re in week 10 now, but you can join weeks 11 & 12, more information on our blog: www.thefussycutsampler.com/blog.

And of course… how did you first discover Aurifil thread and why is it the thread for you? 
It feels like we’ve been sewing with Aurifil forever. We find that it flows effortlessly through our machines with minimal lint, and lasts for such a long time. Plus, the orange spool makes it easy to identify what weight of thread we’re using, and we love the huge color assortment.


Excited to dive into your own fussy cutting festivities? We’ve partnered with Elisabeth & Nichole to offer up a super snazzy Instagram giveaway to help get you started. Head here to learn more and enter-to-win one copy of The Fussy Cut Sampler + 4 LG spools of Aurifil 50wt thread in a Elisabeth & Nichole’s favorite colors: 2220, 1133, 1320, & 1231.

Nichole Ramirez and Elisabeth Woo met at the Los Angeles Modern Quilt Guild and became fast friends because of their love for fussy cutting.

Elisabeth began fabric collecting years before she even started quilting. Since then, her quilts have hung in the Sisters Outdoor Quilt Show and at local county fairs. Follow her on Instagram.

Nichole began her quilting journey in 2003, when she taught herself how to make a baby quilt from tutorials online. She is a charter member of the LAMQG and her quilt designs have been published in Quilt Scene, Quilty and Modern Patchwork, Make It! Patchwork and Modern Patchwork Gifts. Follow her on Instagram.

Coming Up Roses: Penny in the City

Penny in the City by Kate Brennan

We were thrilled when the amazing team at Penny Rose Fabrics asked if we’d like to join in on Jill Finley‘s Coming Up Roses blog tour. You see, we love Jill. ❤ Not just because she is one of our treasured Aurifil Designers, but because she is an incredibly talented fabric designer, quilter, maker, and generally an all around lovely person. Also, Coming Up Roses, her latest line with Penny Rose, is absolutely stunning. Just look at these feature prints!!

While we don’t have a new thread collection to coordinate with Coming Up Roses, we were happy to see that some of the colors from her Meadow Sweets collection work incredibly well! Take a peek at those colors right here.

To feature Jill’s fabrics, we turned to Aurifil’s own Kate Brennan, based in our Chicago office. Kate is a talented quilter with a keen eye for color and pairing patterns. She focused on Jill’s blue colorway, opting for the Roses Main, Roses Vine, Roses Hexi, and Roses Buds prints and added in a few Riley Blake coordinates with Swiss Dot Tone on Tone White & Confetti Cottons Color Riley Royal Blue. Kate says that she loves working with Riley Blake fabrics and is particularly taken with this collection. It has a lot of flexibility, a good range of scale and color in patterns, featured saturated solids, and is super high quality.

She grabbed a spool of Aurifil 6735 (Plumtastic) in 50wt for piecing and quilting and added in a spool of 2783 (Medium Delft Blue) in 40wt for additional quilting.

While Kate did not use a pattern to make Penny in the City she did use a Mariner’s Compass Ruler from Robin Ruth Design. The ruler allowed her to achieve a stunning Mariner’s compass block by strip-piecing.

We are in LOVE with Kate’s finished wall hanging and had so much fun checking out her photos of the piece around the city of Chicago. 😉 (with a bit of added help from her daughters!)

Coming Up Roses will be available in stores soon!  Make sure to check out the fabulous free Simple Circles Quilt pattern by Andy Knowlton, shared last week and keep an eye on the blogs below for more great projects and patterns to come!
July 6:  Andy Knowlton / A Bright Corner
July 13:  Aurifil / Auribuzz
July 20:  Amy Chappell / Ameroonie Designs
July 27:  Carrie Burnett / Beri Bee Designs
Aug 3:  Kari Steiger / That’s-Sew-Kari
Aug 10:  Kimberly Einmo / Kimbery Einmo Designs

Coming Up Roses Fabric by Jill Finley for Riley Blake Designs
Meadow Sweets by Jill Finley for Aurifil in Large & Small
All about Jill Finley & Jillily Studios
Robin Ruth Design, Mariner’s Compass Rulers

Aurifil for AGF: Bari J & Pat Bravo

It’s our final day for our Aurifil for AGF blog series! We’ve so enjoyed introducing you to all of the amazingly talented designers of Art Gallery Fabrics. We have two more to share with you today and we’re pretty darn excited!

Back in 2015, we launched Aurifil thread boxes to match with the identity of each Art Gallery Fabrics designer. The best thing about this is that the threads aren’t specific to one fabric collection but rather were selected to match a designer’s signature palette. With that in mind, these collections work just as well with the brand new fabric collections as they did with those that released back in 2015. Pretty amazing, right? We hope you enjoy hearing more about these fabulous women AND don’t miss our super sweet giveaway! It will stay open for 1 more week!

Today, we meet Bari J and the heart and soul of Art Gallery Fabrics, Pat Bravo!

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