Moda + Aurifil

Moda Fabrics has been a treasured and dedicated partner, a creative leader, and, above all, an inspiration for years. We so value the collaboration and relish the opportunity to work with such a wonderful team to promote a top-notch list of designers. We’re taking some time over the next two weeks to celebrate the collaboration… to share some stories, introduce a few new collections, herald some of our amazing designers, highlight a few great tips, give a few sneak peeks, and finally to launch a super fab giveaway! We’ll have a new post ready for your viewing every afternoon, so grab a snack, a cup of coffee/tea/hot chocolate, and join us for a bit of Moda love!

Alex Veronelli, Mark Dunn, and Elena Gregotti

To kick things off… a little background about our two fabulous companies. ❤


The official word: United Notions, Moda Fabrics and Moda Home is a multi-line fabric, notions and finished product manufacturer and distributor selling to the trade. They offer a wide range of fabrics, notions, patterns, books, quilting supplies and finished product in their Dallas warehouse. They have been in the quilting and fabric industry since 1975 and are constantly striving to bring the latest and greatest in both their fabrics and other quilting and home products. Moda currently has independent designers as well as an in-house design staff bringing some of the hottest new lines of fabrics and home product available in the industry.


The fun stuff: This is part of the Moda Crew, circa May 2015. We absolutely adore that they always take such fabulous photos. (Note to Aurifil… more group photos!)

This part of the Moda crew attends Quilt Market and it includes Directors, Vice Presidents, the Sales representatives and folks from Moda Fabrics and United Notions. There is an equal number of very important people who don’t go to Market, they’re too busy keeping everything running back home in Dallas.

United Notions is the company founded in 1975 by the amazing Mark Dunn, whose philosophy is to “…find your passion and enjoy what you do. Don’t spend your whole life wishing you’d done something different.” Wise words!

To clarify, United Notions and Moda Fabrics are two companies in one. United Notions is essentially everything that isn’t fabric on-a-bolt, a pre-cut or a quilt kit. If it’s something you’d use for any kind of sewing, they probably have it. From every kind of cutting implement to thousands of different threads, they’ve got storage bins and marking tools, pins and needles, patterns and books and so on.

Moda Fabrics? Well, from outstanding basics like Bella Solids and Grunge to collections designed by internationally-known quilters and artists, they have a style of fabric and color palette to suit everyone.

We are in LOVE!

All credits to Moda for the above text! To learn more about Moda, head here and to learn more about Mark Dunn and how this all started, click here


The official word:
Aurifil is an accomplished, family-owned, Italian company based near Milan, specializing in the production of 100% Cotton threads from the MAKO region. The threads have achieved worldwide success thanks to a dedicated tribe of quilters, sewists, and textile artists who herald the thread for its versatility, its strength, and the fact that it produces virtually no lint.

The fun stuff:
Alex Veronelli and Elena Gregotti are what we like to call our super-power duo;). Keen business skills partnered with innovative thought, creative exploration, and masterful social media skills… The two have truly taken Aurifil to the next level with their amazing leadership.

The company’s history goes all the way back to 1957 when Elena’s father, Angelo Gregotti, founded Studio Auriga to produce designs for a multi-head mechanical embroidery machine. It was the first and only company to undertake this type of work in Italy. In 1972, Angelo traveled to Japan and discovered Tajima, starting the company on a new and amazing path featuring the highest level of technology available. In 1983, Angelo recruited his school friend Adolfo Veronelli to join his project and start a new adventure producing thread. Their vision was to source the best Egyptian Cotton and to create the finest thread on the market. And so Aurifil was born.

In 1995, Elena discovered world of quilting. She was immensely fascinated by what can only be described as works of art… masterpieces in fact. Even though it was completely different than their typical target, Elena urged her father to approach the quilt market. It was obvious that the quilters knew quality when they saw it. The attention that Aurifil thread received when presented for the first time at the European Quilt Show in Strasbourg was astonishing. Alex & Elena worked hard to improve the product further and began to sell in the US through an importer. In 2007, after increased success, Aurifil USA was born.

And now, in 2017, we celebrate our 10th anniversary as Aurifil USA. We have a diverse and amazing team based in offices just outside Milan, Italy and in Chicago, IL. We also have a handful of team-members spread out across the US — our ‘remote’ division;). We are a team of passionate folk… we love our product, we love our industry, we love what we do… and we hope it shows!

Monday, 9/18 — Moda + Aurifil (YOU ARE HERE)
Tuesday, 9/19 — Moda + Aurifil: The Interviews (Alex Veronelli, Elena Gregotti, & Lissa Alexander!)
Wednesday, 9/20 — Moda + Aurifil: Stacy Iest Hsu
Thursday, 9/21 — Moda + Aurifil: BasicGrey
Friday, 9/22 — Moda + Aurifil: Kate Spain + Brigitte Heitland

Monday, 9/25 — Moda + Aurifil: Designer Tips
Tuesday, 9/26 — Moda + Aurifil: Pat Sloan + Me & My Sister Designs
Wednesday, 9/27 — Moda + Aurifil: Lynne Hagmeier + Minnick & Simpson
Thursday, 9/28 — Moda + Aurifil: Joanna Figueroa
Friday, 9/29 — Moda + Aurifil: Fall Sneak Peeks + Contest/Giveaway!

Thanks for following along & Happy Stitching!

All About Aurifil, Part 3

Welcome to the third installment of our All About Aurifil series. Today we are going to learn about some of Aurifil’s new and/or specialty threads: 80wt, Cotton Floss, and Wool. But first, a continuation of our threaducation! Let’s talk about mercerized and long staple cotton. These two things go hand-in-hand so it makes sense to discuss them in the same conversation. Let’s get started!

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Garnet Pillow Cover by Amy Friend

We are absolutely smitten with Amy Friend of During Quiet Time‘s debut collection with Contempo/Benartex. Improv was released at International Quilt Market this past Spring and we’ve been keeping a close eye on Amy’s social media ever since, ooh-ing and aah-ing at every new project. If you’re interested in purchasing Amy’s fabrics or her coordinating Aurifil thread collection, please check in with your local quilt shop.

We’re so thrilled to have Amy as a guest here on Auribuzz today. She is sharing a brand new project using some of our favorite fabrics & threads from her Improv collections. Thank you, Amy!!

I hope you enjoy this free pillow cover project that I have designed for you!  I am calling it Garnet and it finishes at 16″. This project is foundation pieced but suitable for someone with only a little paper piecing experience.  It’s not too difficult!  You will be enjoying it on your couch in no time.


When I designed my Improv fabric collection for Contempo (a division of Benartex), I wanted to include a gradient in prints. I love using gradients in my work and it is challenging to pull a good gradient together. As you can see, the grays in this collection provide you with a ready to go gradient, softened by the simple, modern prints.  The shades of rose and wine give it a pop of color.

I love using Aurifil 50 weight thread for my paper piecing because it is fine and doesn’t add to the bulk of the seams. I also use it for quilting because it blends in and lets my piecing take center stage.  In my Improv Designer Collection, I chose a gradient of grays to coordinate with my prints and used them to quilt this pillow, along with the two shades of rose.

I hope you will enjoy this project! If you do an you’d like to keep going, the pillow coordinates well with Caged, a quilt pattern I released earlier this year. It is pictured in the feature images above and can also be seen below. The pattern is available here on my website.

Thank you and have fun!

WebsiteBlogFacebookInstagramTwitter — Shop

Amy Friend is a former museum collections curator turned designer and modern quilter. She has authored two books published by Lucky Spool Media: Intentional Piecing and Improv Paper Piecing. Improv is her first fabric collection, newly released with Contempo, a division of Benartex. Amy enjoys lecturing and teaching in hopes of spreading her love of paper piecing and modern quilt design!



100% Aurifil Cotton, 12 Large Spools, 50wt (1422yds/spool)
Colors included:
1147 – 2455 – 2452 – 6723 – 2420 – 2600
2610 – 1246 – 2125 – 2021 – 2315 – 4060

Sariella’s Butterfly Charm Blocks

Is there any better way to kick off a weekend of creativity than with a brand new pattern? Certainly not! Enter the FREE Butterfly Charm Block pattern by Sariella — the super power design team of Nicole Young of Lillyella and Sarah Thomas of Sariditty.

The Butterfly Charm Block originated as a set of paper-piecing patterns that Nicole created, as shown here and below. Cricket, Gidget, and Pepper burst onto the scene in 2015 in a flurry of loveliness, fully representing Nicole’s signature style.

This new pattern release is the Sariella-ized version of these blocks — in other words, 3 new versions of the original butterflies all done up in Sarah’s signature style. Meet Cleo, Ginger, and Peggy!

We just love that these stunning butterflies can now be paper-pieced OR appliqued. Think of the possibilities — a full quilt, a wall hanging, or maybe even a dress or skirt? Or how about a handbag? Nicole incorporated all 6 blocks into her Sewing Date Traveler Bag, a free pattern from Robert Kaufman (available here). She used her original butterfly charm blocks on one pocket…

and the new applique versions on the other side.

The featured fabrics are True Colors by Tula Pink for Free Spirit Fabrics and the threads are from Sariella’s debut Aurifil thread collection. Perfection!

To learn more and to grab the free pattern for these butterfly beauties, follow the link below.


To get you started with making your own butterflies, we’ve teamed up with Nicole & Sarah to offer a fabulous giveaway. Stitch up one of the Butterfly Charm Blocks for a chance to win the new SARIELLA thread collection! Use whatever fabrics you’d like + your favorite Aurifil threads and enter in 1 of 2 ways:

Entries will be accepted until 11:55pm on Friday, October 6. We will select one random winner and announce on both our Instagram & Auribuzz. This giveaway is open worldwide! Happy Stitching and have fun!

Aurifil 2017 September Designer of the Month Vanessa Goertzen

2017 Aurifil DOM Sept Vanessa Goertzen collage.jpg

I’m Designer, Author, Talk Show host Pat Sloan.


This year we are celebrating the rainbow of colors in our color wheel. Each designer is assigned a color to create their block in.

This month we land on Sunshine Yellow! Vanessa Goertzen is a fabulous Moda designer that has a fantastic way with ‘yellow’.

Yellow also happens to be my ‘FIRST favorite’ color and my upstairs hallway is painted BRIGHT yellow!

Aurifil 2017 Designers of the month fabrics Sept.JPG

Our color wheel of fabric is so interesting. Each designer has such a unique taste in fabric, and in the end, I’ll put all their blocks into one quilt!

Missed a month? CLICK FOR PRIOR DESIGNER interviews

Remember we have a Challenge portion of our Designer of the Month interview.

Each month we select one random winner to receive a 12 spool BOX of Aurifil thread for just making the challenge block and sharing it at my website! (details at the end plus last month’s winner!)

Let’s get to know Vanessa!

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Thread Painting with Sophie Standing

We’ve been following the work of Sophie Standing, an incredibly talented textile & fiber artist, for years and are completely enamored with her breathtaking works of art. She brings her subjects to life with a stunning combination of fabric and thread, pulling from countless hues, layering various patterns and thread weights, and expertly piecing them all together to become one amazing image. Sophie references both her extensive artistic background and her physical surroundings to create these artworks.

We’ve been working with Sophie as an artist for quite some time. We even featured her right here on Auribuzz back in March of last year. Earlier this year, she let us know that she would be traveling to the US from her then home in the Seychelles, and we saw it as a tremendous opportunity. Sophie has been traveling more and more, teaching lucky groups of quilters how to get started with textile art and embroidery. What better way to honor our admiration than with a curated thread collection. Sophie pulled together her absolute go-to threads, her must-haves for getting started with her medium of choice. The resulting collection is not only gorgeous, but incredibly versatile.


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Batiks Go Retro Blog Hop!

Welcome to day 1 of the Batiks Go Retro Blog Hop, sponsored by Island Batik and Aurifil Designer Tammy Silvers of Tamarinis. We featured Batiks Go Retro, Tammy‘s first solo collection for Island Batik as a part of Island Batik Week a few weeks back. If you missed it, head here. You’ll find a quick interview with Tammy in addition to a showcase of some of her feature quilts.

We’re thrilled to now be a part of an even bigger showcase of this fabulous new collection, Tammy’s first solo line for Island Batik. Over the next two weeks, you’ll see new projects, tips & tricks, and more from a super talented group of makers. To follow along, check out the schedule below and of course there is a giveaway! Scroll to the bottom of this post for more info on how to enter to win! 🙂

September 11 — Island Batik, Tamarinis, & Aurifil Thread (YOU ARE HERE!)
September 12 — Susan Emory, Swirly Girls Designs
September 13 — Toni Smith, Quiltoni
September 14 — Terri Sontra, Purple Moose Designs
September 15 — Kris Poor, Poor House Quilt Design
September 16 — Tammy Silvers, Tamarinis
September 17 — Libby Williamson
September 18 — Sandra Johnson, Sandra Johnson Designs
September 19 — 

Linda Pearl, One Quilting Circle
September 20 — Kate Colleran, Seams Like a Dream
September 21 — Jo Hillstead, Fat Quarter Gyspy

While we don’t have a curated collection for Batiks Go Retro, we were thrilled to see that the colors line up well with Tammy’s Coastal Mist collection, released last year.

We pulled a few prints from Batiks Go Retro and partnered them with a few spools from the Coastal Mist thread collection to show you just how well they all match!

L to R: 50wt – 2562, 2568 & 12wt – 2405, 4225, 2420, 4030

L to R: 12wt – 4026, 4093 & 50wt – 1148, 2845

L to R: 12wt – 4093 & 50wt – 1148, 2845

We love when this type of coordination happens — if you love Batiks and you’re a fan of Tammy’s designs, Coastal Mist is a perfect buy… colors to coordinate with two lovely ranges of colors and prints!

Coastal Mist
12 Large Spools – 50wt (1422yds/spool) & 12wt (356yds/spool), 100% Aurifil Cotton
1148 – 2562 – 2568 – 2600 – 2455 – 2845 (50wt)
4225 – 2405 – 2420 – 4026 – 4030 – 4093 (12wt)


To view this info on our website, click here. For purchasing, please contact your local Aurifil Dealer.


As with all fabulous blog hops, this one comes with a fabulous giveaway! The incredibly talented partners who have come together to celebrate this stunning line have contributed some lovely items for a phenomenal grand prize. Island Batik will be contributing fabric and we’ll be contributing a Large Coastal Mist thread collection. Woo hoo! To enter to win, please click here. The giveaway is being sponsored by Island Batik, so head on over to their blog for more information!

Good luck and happy stitching!

All About Aurifil, Part 2

Welcome to the second installment of our All About Aurifil series! We had so much fun last week and loved seeing all of your responses. We’d like to continue your “threaducation” with some information about “Indanthren” and “Reactive” colors as well as our 40wt & 50wt threads. Let’s turn attention once again to our Technical Creative Specialist, Kristi, for All About Aurifil!

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Mister Domestic’s Toolbox

Mister Domestic (aka Mathew Boudreaux) exploded onto the sewing and quilting scene with a burst of talent, drive, and exuberance and has commanded our attention ever since. Whether he’s sewing some fabulous new item of clothing for his daughter, working on a new set of pillow covers, piecing a quilty masterpiece, or schooling us in EPP, his projects inspire and generally make us feel like anything is possible. He has an incredible ability to make us all feel like we can conquer the quilty world, one stitch at a time.

With that in mind, we are honored to partner with him on Mister Domestic’s Toolbox, his brand new  collection featuring 12 of his absolute go-to threads… the ones that he would take with him to a deserted island, where creativity rules and thread reigns. ❤

Read on to learn all about how Mister Domestic came to be, and where he is headed!

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All About Aurifil, Part 1

In honor of Aurifil USA’s 10th Anniversary (and of National Sewing Month) we are pleased to introduce a brand new brochure, chock full of helpful thread info accompanied by some stunning thread eye candy. ❤ We thought the best way to present it, in all of its lovely glory, would be to launch a mini series, dedicated to a bit of thread education. So, settle in and turn your attention to our Creative Technical Creative  Specialist, Kristi, for All About Aurifil!

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